How do you make a supplement brand feel like a habit, not a prescription?

Wellsgoing set out to build a direct-to-consumer wellness brand on a simple belief: wellness is not a destination, it's something you do every day. The category they were entering is crowded with clinical white bottles, oversized claims, and quick-fix promises.

Their difference was real — low-dose, transparent formulas made in FDA-registered, GMP-compliant facilities — but it needed a brand that could carry that credibility while still feeling warm, everyday, and easy to keep up with.

In a category built on sameness, we built a brand designed to move.

We started with the name. Wellsgoing — wellness that keeps going — became the organizing idea for everything that followed, and its sign-off, Keep Going Well, became the brand's voice.

The wordmark is a bold, forward-leaning italic chosen to embody momentum, with a leaf mark folded into the letterform to signal nature without wellness clichés. A deep green anchors the system for credibility; each product line owns a bright secondary hue — so the range reads as one family on the shelf, and every SKU still stands on its own.

One system, six categories, and a shelf that explains itself.

The identity launched across gut health, energy, sleep, women's balance, immune support, and kids — from capsules to gummies — with a label architecture that puts the ingredient, dose, and benefit in the same place on every bottle. The same colour and typography rules drive the Shopify storefront and social content, so the feed, the site, and the bottle all say the same thing: keep going well.

How does a brand known for lashes and brows earn the right to care for your scalp?

Terez & Honor built its name on clean Korean skincare — lash and brow serums, eye patches, collagen rituals — with thousands of reviews and press from The Hollywood Reporter to Us Weekly. Then it decided to enter a new category: scalp care.

The Hair Thickening Shampoo, Revitalizing Scalp Serum and Strengthening Hair Ampoule needed to feel like a natural next chapter for the brand, not a detour — and they needed to stand out in a hair aisle where every bottle promises volume.

One colour, one silhouette, one promise: rooted in healthy-looking hair.

We anchored the line on a single translucent green — fresh, botanical, unmistakable on shelf — and a family of three silhouettes that read as one system whether they're standing together or alone. Labels carry the product name, the benefit and the brand mark in the same position on every pack, so the routine explains itself.

Art direction followed the same logic: real people, real hair, daylight. From studio to bathroom to sky, the campaign keeps the bottles in hand and the mood light, extending the brand's existing warmth into a new category without changing its voice.

Built to travel — from feed to billboard.

The system scales from a three-frame social carousel to a 48-sheet billboard and a print campaign. Silhouette posters, monochrome product studies and a T&H monogram give the brand a second, more graphic register for OOH and retail without leaving the green.

A new category that looks like it was always part of the brand.

The scalp care line launched on terezandhonor.com as a featured collection — Keep your scalp cool & full — alongside the brand's best-selling lash and eye products, with the same colour, typography and photography rules carrying through product pages, social and out-of-home.

How does a one-product brand become a system people trust with real skin and scalp concerns?

ProBliva began as a single promise on a single landing page: thicker, fuller hair for women. The formulas had grown far beyond that — antifungal body wash, antibacterial acne wash, medicated anti-dandruff shampoo, persimmon soap for body odor, biotin and onion hair care — but the brand still looked like one product.

The category is unforgiving. Medicated and problem-solving care has to feel clinical enough to be believed and warm enough to live in someone's shower every day. The brief was a brand system that could carry both, across a dozen SKUs and two channels: its own store and Amazon.

Organise by concern, not by product.

We restructured the range around the problems people actually search for — Body Odor, Body Acne, Thinning Hair, Scalp Relief, Antifungal Care — and gave each concern its own colour on a shared white label. The wordmark stays constant; the colour band and a plain-language benefit line do the sorting on shelf and in the Amazon grid.

Photography follows the same rule: real skin, real water, real foam, in daylight. Product is always in hand or in use, so the brand reads as care, not as a pharmacy.

One brand, five concerns, every channel.

The system launched across the full range — shampoo, conditioner, body wash and bar — with a concern-led storefront, a routine finder that matches people to products, and social content that runs on the same colour logic. From a single hair-growth page to a brand with a Best Sellers shelf: Feel fresh, feel confident.

How does a wholesale pet brand become one people ask for by name?

Furry Fido makes the everyday things pets and their owners live with — reversible slings, treat-dispensing toys, laser toys, grooming supplies — and sells them through retailers like Chewy, HomeGoods, Wayfair and Zulily as well as its own store.

The products were loved; the brand was invisible. On a shelf full of primary-coloured pet packaging, nothing said Furry Fido. The brief was to build an identity warm enough to earn a place in the home and bold enough to stand out in a big-box aisle.

One orange, one bouncy wordmark, and a cast of real pets.

We built the identity around a single saturated orange and a hand-drawn, rounded wordmark that feels like it was written by someone who's happy to see you. Paw and bone marks, sun rays and simple blob shapes give the system a playful vocabulary that works at sticker size and billboard size.

The photography rule is simple: real pets, straight to camera, on flat brand colour. That one decision makes every touchpoint — product page, social post, hang tag, storefront sign — read as the same friend.

From a hang tag to a 48-sheet — and the sling in between.

The identity ships across packaging and hang tags, the Shopify storefront, social campaigns, wall murals, a dimensional storefront sign and out-of-home. Campaign lines — Happier Pets, Brighter Days · Good Companions, Brighter Tomorrows · We are always together — give the brand a voice that's as warm as the colour.

A brand that finally looks the way the products feel.

Furry Fido now has a consistent identity across its own store and its retail partners — from Chewy listings to a HomeGoods shelf — with a system its team can extend to every new sling colour and toy without calling a designer.

How do you make the act of giving feel as good as the thing inside?

Gift Palm is a lifestyle gifting platform that brings thoughtful finds together — curated boxes people send when they want to say something without saying it. The product was a great one; the problem was that every gifting brand looks the same: kraft, ribbon, a script logo, and a box that gets thrown away.

The brief was an identity with enough personality to be recognised on a doorstep, and a packaging system that could hold everything from a candle set to a tote — and still be worth keeping.

Two hands, a palm, and a present — one mark that does the giving.

The symbol folds three things into one shape: a pair of open hands, a palm tree, and a wrapped gift. It reads at sticker size and at storefront size, and it gives the brand a character — a small figure carrying a box — that can walk across a tote, a sign, or a T-shirt.

The palette is deliberately un-giftlike: deep palm green as the anchor, with orange, lime and sand as the box colours. Stacked together they look like a shelf you'd want to keep, which is exactly the point.

Boxes that stack, a bag that carries, a mug that stays.

The packaging system runs on four box colours, one lid structure and a printed inside panel that carries the brand story to the person opening it. Around it: shopping bags, tissue, stickers, ribbon, gift tags, and a merch line — mugs, totes, caps, tees — so the brand keeps living after the gift is opened.

A gift you can spot from across the room.

From the first box to a storefront sign, Gift Palm now has an identity people recognise before they read the name — warm enough to send to a friend, bold enough to hold a shelf, and built to grow with every new curation.